Tuesday, June 13, 2006
On the home letch
The Czech Rep. is supposed to be one of Europe's property hotspots, where investors from all over feverishly snap up real estate like hot palačinky. Those in the know mutter sagely about the EU, stable economy and plans to adopt the Euro in 2010.
These arguments have their place, but I suspect the pundits have neglected to give enough credit to the wily ways of Czech marketing. This is the central panel of a billboard advertisement for a new suburban development outside Karlovy Vary. I stand astonished at the way it elegantly sums up the tremendous advantages of buying on this estate. Lovely brickwork.